TOUR ACCESS | #1 Grip on Tour

1:45

Burton Christie: I travel about 40 weeks a year to tour events across the world. Having the opportunity to work with players and these guys out here, the OMs, to make an end product of a great player play great golf on the weekend, that's what makes it exciting. And we don't pay anyone to use our product. So our product is chosen by the players. The player's demand is so high. Each truck has to keep a supply of our product in the van to meet the player's needs each week for new club builds or re-gripping. Unique in the fact that no other component company out here has the amount of supply that we have, or the demand of product that we're able to supply around anywhere from 115 to 125 players each this week using Golf Pride Grips. We will do everything we can to touch as many or all of those players that we can just to check in, make sure they are good. Good to go for this week. What they feel, what they like and what they want in a piece of equipment? We've seen over the last five or six years the size of grips grow out here as far as installation. Players building up the tape underneath the grip to get a larger grip. So we took that overwhelming feedback of larger grip size usage out here and we were able to take that and develop the MCC Plus4, which has done very well for us. Make sure we get our product in a player's hands and you get greater than that 80% that we have now. And that's what makes it exciting.

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TOUR ACCESS | #1 Grip on Tour

Burton Christie: I travel about 40 weeks a year to tour events across the world. Having the opportunity to work with players and these guys out here, the OMs, to make an end product of a great player play great golf on the weekend, that's what makes it exciting. And we don't pay anyone to use our product. So our product is chosen by the players. The player's demand is so high. Each truck has to keep a supply of our product in the van to meet the player's needs each week for new club builds or re-gripping. Unique in the fact that no other component company out here has the amount of supply that we have, or the demand of product that we're able to supply around anywhere from 115 to 125 players each this week using Golf Pride Grips. We will do everything we can to touch as many or all of those players that we can just to check in, make sure they are good. Good to go for this week. What they feel, what they like and what they want in a piece of equipment? We've seen over the last five or six years the size of grips grow out here as far as installation. Players building up the tape underneath the grip to get a larger grip. So we took that overwhelming feedback of larger grip size usage out here and we were able to take that and develop the MCC Plus4, which has done very well for us. Make sure we get our product in a player's hands and you get greater than that 80% that we have now. And that's what makes it exciting.

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